Luma AI
Luma AI is a creative AI platform focused on generating high‑quality image and video content from natural language prompts and visual references. Its flagship product, Dream Machine, allows users to create cinematic visual output, videos with physical realism, HDR color, dynamic lighting and motion, all driven by text input, style or image references, keyframes, and scene editing.
The platform seeks to lower the barrier for creators by enabling editing and iteration through simple, expressive prompts, rather than requiring technical expertise in animation or video editing. It offers browser‑ and iOS‑based access, a credit‑based subscription model, dashboards for managing ideas/projects, and tools for remixing or refining previous work. While many users praise its visual ambition and flexibility, some reports mention variable quality, particularly around motion realism or rendering fidelity, depending on the complexity of the prompt or subscription level.